Psychology of Color: Selecting The Best Commercial Strip Mall Paint Color

Psychology of Color: Selecting The Best Commercial Strip Mall Paint Color

The Psychology of Color: Selecting the Right Exterior Paint for Your Strip Mall

You want to ensure your strip mall stands out as a business owner. One way to do this is to choose the right exterior paint color. Color is a powerful tool that can influence people’s emotions and behaviors.

This article, “The Psychology of Color: Selecting the Right Exterior Paint for Your Strip Mall,” will delve into color psychology and its application in choosing the perfect exterior paint color for your strip mall.

Understanding the Psychology of Color

Color psychology delves into the impact of color on human behavior, exploring how hues can evoke varied emotions and associations. For instance, the association of red with passion and excitement is juxtaposed with blue’s connotation of calmness and trustworthiness. By understanding the psychology of color, you can choose a paint color that will create the desired emotional response in your customers.

There are three basic categories of colors: warm, cool, and neutral. Warm colors include red, yellow, and orange. They are associated with energy, excitement, and warmth. Cool colors include blue, green, and purple. They are associated with calmness, relaxation, and serenity. Neutrals include black, white, gray, and beige. 

These traits are commonly linked with refinement, grace, and minimalism.

Choosing the Right Paint Color for Your Strip Mall

When choosing a paint color for your strip mall, there are several factors to consider. Here are some tips to help you select the correct color:

Consider Your Branding

Your paint color should be consistent with your branding. If you have a logo or brand color, consider incorporating it into your paint color. This action contributes to establishing a unified brand identity.

Target Your Audience

Different colors appeal to other demographics. For example, younger audiences prefer bright, bold colors, while older audiences prefer more subdued colors. Consider your target audience when choosing a paint color.

Complement the Surrounding Environment

Your paint color should complement the surrounding environment. If your strip mall is in a natural setting, consider choosing a paint color that blends with nature. If your strip mall is in an urban setting, consider choosing a paint color that stands out from the surrounding buildings.

The Climate

Different colors absorb and reflect heat differently. If you live in a hot climate, consider choosing a lighter color that reflects heat. If you live in a cold environment, consider choosing a darker color that absorbs heat.

The Size of Your Strip Mall

The size of your strip mall can also influence your paint color choice. Darker colors can make a small strip mall even tinier, whereas utilizing lighter hues can result in a perception of diminishment.

Your Competition

Please take a look at your competition and consider their paint color choices. You want to make sure that your strip mall stands out, but you also want to make sure that it fits in with the surrounding businesses.

The Historical Significance of Your Area

Your area may have historical significance that you can tap into when choosing the paint color for your strip mall. For example, if your area is known for its historic architecture, consider choosing a color that complements that style.

What Mood You Want to Create

Different colors can create different moods. For example, red may evoke urgency or excitement, while blue induces a sense of calm or serenity. Consider the mood you want to make when choosing your strip mall’s paint color.

Color Combinations

Colors can work well together or create a clashing effect. When choosing the right exterior paint for your strip mall, it is essential to consider color combinations. The color wheel can help you identify complementary or analogous colors that harmonize effectively.

The Paint Finish

The paint finish can also impact the overall look of your strip mall. Several paint finishes are available, including flat, satin, semi-gloss, and high-gloss. Each finish has a different level of shine and durability.

Recommended Exterior Paint Colors for Commercial Strip Malls

psychology of color: selecting the best commercial strip mall paint color

Having acquired a grasp of color psychology and how to choose the right paint color, here are some recommended exterior paint colors for strip malls:


Blue is a serene and dependable hue commonly linked with professionalism. It is an excellent choice for strip malls that cater to businesses or professionals.


Green is a natural and calming color often associated with health and wellness. It is a color to consider for strip malls that cater to health and wellness businesses.


Yellow is a bright, cheerful color often associated with happiness and optimism. Yellow is perfect when catering to family-friendly businesses.


Red is a vibrant and intense hue frequently connected with excitement and energy. Businesses that cater to entertainment or nightlife should consider red.


Gray is a neutral hue commonly linked with sophistication and elegance. Grey would be a choice for high-end businesses, such as luxury retailers or upscale restaurants.


Beige is a neutral color often associated with simplicity and elegance. It is an excellent choice for strip malls that accommodate a diverse range of enterprises, as it is versatile and can complement many different styles and aesthetics.


White is a neutral color often associated with cleanliness and purity, making white paint perfect for businesses that value hygiene and sanitation, such as medical offices or grocery stores.


Black is a striking and commanding hue frequently linked with luxury and sophistication. It is perfect for high-end businesses, such as luxury retailers or upscale restaurants.


Purple is a unique and creative color often associated with luxury and sophistication. Does the strip mall cater to innovative businesses like art galleries or design studios? If so, think about purple.


Brown is a natural and earthy color often associated with stability and reliability. Brown exterior building paint is excellent for banks and law firms.


Orange is a warm and energetic color often associated with excitement and enthusiasm. Since orange creates a sense of urgency or excitement, it would be suitable for fast-food restaurants or discount stores.


Pink is a feminine and romantic color often associated with love and compassion. Does your strip mall have clothing stores or beauty salons for women? If so, pink is perfect for women shoppers.


Turquoise is a calming and serene color often associated with the ocean and the sky. If you want to create a relaxing and peaceful atmosphere for your mall that incorporates spas or yoga studios, consider turquoise.


Teal is a sophisticated and unique combination of blue and green. It is an excellent choice for strip malls that cater to businesses that want to stand out from the competition, such as boutique shops or specialty stores.


Lavender is a calming and soothing color often associated with relaxation and meditation. To achieve a tranquil and peaceful atmosphere for wellness centers or massage clinics, lavender can be the way to go.

Carolina Blue Painting: Elevating Your Strip Mall with the Perfect Exterior Color Palette

Picking the perfect exterior paint shade for your strip mall is vital. By comprehending the psychology of color and factoring in elements such as branding, target audience, environment, climate, size, competition, historical significance, mood, color combinations, and paint finish, you can choose a paint color that will evoke the intended emotional reaction from your clientele. 

Consider the recommended exterior paint colors, but be bold and think outside the box. For professional help in choosing the right exterior paint color and for all your painting needs, contact Carolina Blue Painting in New Jersey.

Our skilled painting professionals are available to assist you in choosing the optimal color to make your strip mall stand out and attract customers. With the right exterior paint color, your strip mall can become a welcoming space that customers want to visit repeatedly.